Barbie has never really been viewed favourably by Feminists. She represents very typical male-perspective impossibly high beauty standards for women. Her body is majorly disproportioned with loooong legs and boobs so big they MUST cause back problems. She represents decadent white America, teaching toxic beauty perceptions.
Yet, a study into Barbie’s career over the years does suggest that perhaps this plastic fantastic is owed some respect from us after all.
It turns out Barbie dolls have had around 72 careers during their time, including President of the United States. Barbie achieved where Hillary Clinton fell short, and has paved the way for other female dolls to also become President. Perhaps we will have a Bratz doll in the White House before we know it.
As you can see by the list provided by Silver Swan Recruitment, Barbie has managed to earn over $45m. This makes her worth the same amount as Kim Kardashian, who is also a sex icon who deserves more respect for her career.
Barbie was a pilot, which is commendable since even in 2019, less than 6% of pilots are women.
Barbie was also a doctor for a short while, which seems progressive since women in movies and toys are delighted to nurses, while men get to be the actual doctors.
The point of this short article is that I hope that the toy industry is taking more of a serious thought into how they are shaping the children of tomorrow. Giving little girls a toy of a female president of the United States may seem small, but who knows how that shapes her perception of politics and her own boundaries as a woman.
Let me know in the comments below what you think of Barbie’s career path, and can she be fairly branded as a feminist icon?
Lots of love, Evie x